Privacy Policy

At Genesis Corp, we believe in building relationships with our customers.

Privacy Policy

At Genesis Corp, we believe in building relationships with our customers. These relationships are built on trust and respect and we believe that is the way a business should be operated. Part of how we establish that trust and respect is by telling you what information we will require from you, how this information will be handled, and how this information will be kept safe. We know that your personal information is a valued asset and want you to know that we will treat it that way. The purpose of the following document is to inform you of: our information handling practices, the reasons for these practices; security steps in place to protect your information and your role in controlling your own personal information.

Collecting Personal Information:

At Genesis, we collect personal information to better serve your needs, whether purchasing products and services from us or obtaining service or warranty work.

In order to provide you with our wide variety of services, products, and promotions, we may collect the following information:


    • Contact and mailing information such as name, address, telephone numbers, fax numbers and email addresses;

    • The plans, specifications and other particulars about the home that is being built for you;

    • Insurance information;

    • Municipal and legal descriptions for your home;

    • Any other relevant information necessary to provide you with our products and services.

We may need to collect other personal information depending on the circumstance, but we will ask you directly and ensure that you agree.

Safeguarding your Personal Information:

Like you, we at Genesis value your personal information. Part of valuing your personal information is making sure that it is protected and kept confidential. We achieve this by:

Having our employees sign a confidentiality agreement;

Having up to date computer security such as passwords, encryption and firewalls;

Where third parties are hired to assist us with providing products and services to you for your home, we have them sign a privacy and confidentiality agreement to ensure that your personal information is protected by them.

Updating your Personal Information:

Genesis wants to ensure that your personal information is correct and kept current. If your personal information changes or is incorrect, updates can be made by contacting your builder representative with the change and any other information you feel is necessary.

We will keep your information as long as is necessary to continue to meet your customer needs and any legal requirements we may have. However, once your personal information no longer needed, we will destroy it.

Controlling your Personal Information:

We believe that part of establishing trust and integrity comes from allowing you to control your own personal information.

As such, we will collect information about you on a voluntary basis. However, in some circumstances, before we collect personal information from you, we will have you complete a consent form that authorizes our collection, use, and disclosure of your personal information. If you have questions or concerns about the handling of your personal information or wish to withdraw your consent, please contact us at Please note that a nominal fee may be charged based on the volume of information requested. Genesis will protect the confidentiality of its customers’ information, account information and personal communications to the fullest extent possible and consistent with the law and the legitimate interests of Genesis, its partners, its employees and other customers of Genesis’s services.

If you have more questions about your privacy rights in Alberta, please visit the website of the Office of the Information and Privacy Commissioner at

Personal Data

We only collect Personal Data from you, such as first and last name, phone number, e-mail, when you register to receive information. We collect data about your activities that does not personally or directly identify you when you visit our website, or the websites and online services where we display advertisements. This information may include the content you view, the date and time that you view this content, the products you purchase, or your location information associated with your IP address. We use the information we collect to serve you more relevant advertisements (referred to as “Retargeting”). We collect information about where you saw the ads we serve you and what ads you clicked on.

As you browse, online ad networks we work with may place anonymous cookies on your computer, and use similar technologies, in order to understand your interests based on your (anonymous) online activities, and thus to tailor more relevant ads to you.  If you do not wish to receive such tailored advertising, you can visit this page to opt out of most companies that engage in such advertising.  (This will not prevent you from seeing ads; the ads simply will not be delivered through these targeting methods.)

We do not target ads to you based on sensitive personal data, such as information related to race or ethnic origin, political opinions, religious beliefs or other beliefs of a similar nature, trade union membership, physical or mental health or condition or sexual life. We may target ads based on data provided by Advertisers or partners alone or in combination with the data we collect ourselves. Any data used to serve targeted advertisements is de-identified and is not used to personally or directly identify you. In order to allow us to reach the best inventory online, we work with third party advertising companies (our “Advertising Partners”) to help us recognize you and serve relevant advertisements to you when you visit a website or online service in their network. We also work with Advertising Partners who help us recognize you across different devices in order to show you relevant advertisements. Our Advertising Partners may collect information about your activities on our website, and other websites or online services in their networks. We also work with third party companies to assist us with website analytics such as evaluating the use and operation of our website so that we can continue to enhance the website and our services.

We and our third party partners use session cookies and persistent cookies to make it easier for you to navigate and enhance the experience of our site, and to monitor and evaluate our website’s operation and use.

To modify or delete your personal information, or to opt out of future communications, please contact us here:

Genesis Land Development Corp.
6240, 333 – 96 Ave NE
Calgary, Alberta T3K 0S3